Mom and the Kids

Some of my happiest childhood memories revolve around food, which has always been an expression of love in my family. After overcoming cancer 12 years ago, food became even more central to my life. As I have specific dietary needs, it was challenging to find healthy, vegan baked goods I could eat that met my standards.

I experimented with baked goods and worked with a chef to develop scones and scone crisps that maximize both nutrition and flavor. As others tried them, it became apparent to me that scones are underrated, versatile and incredibly social. Seeing the potential to innovate with scones, I created Sconely.

Sconely is dedicated to my Mom, who loved to bake and build community around food. She always made sure everyone had something they could eat, and Sconely follows in her tradition.

Julia Friedman, Sconely Founder and Chief Scone Strategist